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IBM Cambridge Research Center

  Technical Report: Mobilizing Lurkers with a Targeted Task

Mobilizing Lurkers with a Targeted Task

Technical Report #:10-07
Author(s): Rosta Farzan, Joan Dimicco, Beth Brownholtz


A Collaborative User Experience Technical Report: more about CUE...

Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.

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