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IBM Cambridge Research Center

  Technical Report: Social Tagging and Self-Tagging for Impression Management

Social Tagging and Self-Tagging for Impression Management

Technical Report #:06-02
Author(s): Michael J. Muller, Kate Ehrlich, Stephen Farrell
Category(s):Social tagging, people-tagging, social computing, social software, impression management, reputation management
Full Citation:Submitted as an interactive poster to CSCW 2006, Banff, November 2006


A Collaborative User Experience Technical Report: more about CUE...

We provided means for people to apply tags to one another within an online corporate directory. Seventy-nine percent of the participants used the system to apply tags to themselves, and 51% applied tags to no one other than themselves. We relate these findings to Goffman’s concept of impression management.

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